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Blog

Welcome to our blog where we will keep you updated on all things design and digital!

How to find your signature brand style

How to find your signature brand style

We have said this before but your brand is one of the most important parts of your company. Everything from how you advertise your company to how you communicate with your customers is influenced by your brand's style.  It is important to know your brand's style as it...

Simplification in design. Good or bad?

Simplification in design. Good or bad?

Simplification in graphic design is everywhere these days. You most likely have seen plenty of the apps and websites you use every single day simplify their logo's over the years. There are many examples but the one a large majority of us will recognise is the change...

4 Reasons to Invest in Logo Design

4 Reasons to Invest in Logo Design

Are you a new company just starting out? Or maybe you're an existing company looking for a revamp in design? Before you open up that free-to-use browser app to try and clump together a logo yourself, maybe consider investing in a designer. Here are our 4 reasons to...

Fonts and typography, why do they matter?

Fonts and typography, why do they matter?

Typography is an art form. It consists of arranging letters tangibly so they are clear to read and appealing to the eye. It is a very important part of branding. Sadly it is not as simple as using word art. Typography involves typefaces, line lengths, appearance,...

Colour and branding, it means more than you think

Colour and branding, it means more than you think

Colour is an essential element of branding. A brand's colour palette can be the defining factor for some people's judgement of the brand. I'm not going to bore you with explaining what primary colours are, instead I'm going to provide you with some advice on how to...

Maintaining Brand Consistency

Maintaining Brand Consistency

Brand consistency helps a company stand out from the crowd. If your brand is not consistent, you could potentially get lost in the sea of competing companies all trying the same tired methods. When was the last time you trusted a website that didn't have an icon?...

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